An attractive, athletic woman in a swimsuit, her face set with determination, rises onto her tiptoes and holds an exercise wand overhead with both hands; beside her, her young daughter playfully attempts to mimic her mother’s movements. The atmosphere in the room is relaxed—sunlight streams in through the open window, an exercise ball rolls across the floor, and in the background, a toy bunny rides in a wind-up toy car (Fig. 1). One might imagine this scene comes from a fitness blogger’s morning routine video, yet in reality, nearly seventy years separate us from this idyllic moment—it is captured in a work from the Latvian Academy of Art’s poster collection, which comprises over 4,000 items.